Trust is one of those wonderful words that has so much power yet at the same time I find most people are not 100% sure how to build trust or assess trust. I sometimes ask my clients to define trust and the answers are never the same. Most people have a “sense” or “feeling” about what trust is yet it seems for most it is difficult to articulate. One way I get people to become clearer on the definition is to ask them, “How do you know if you trust me?” This allows people to feel a real situation and the definition becomes a bit clearer. Yet if trust is a foundation piece for us in our relationships in both business and life, I believe we all need a definition that will allow us to act more effectively around building and assessing trust. Trust is defined on Google as “a firm belief in the reliability, truth, ability, or strength of someone or something.” So this shows the value but does not give us the tool to build or assess trust. Here are some insights that can provide you with a guide post to help you build and assess trust.

Keys to Building and Assessing Trust

Trust has to be assessed in specific area of action

  • Once you shift areas of action you have to re assess trust
  • If I trust you as my friend, it does not mean I automatically trust you as my realtor

When you build or assess trust you are looking at two areas


i.      Are they competent in the specific area you want to engage them in?


i.      Do they have your best interest in mind? Do they care about you?

Here are a few ways to assess Competence in a specific area

  1. Education/ Credentials
  2. Experience
  3. Reputation
  4. How they act with the knowledge

Here are a few ways to assess Sincerity

  1. Are they present with you
  2. Are they authentic in who they are and what they do
  3. Do they do what they say
  4. What others are saying about them

Have a look at your relationships and test out these insights. You may find there are a few areas you are a bit naïve (too trusting) or maybe even distrustful (not willing to trust at all) when actually the opposite may be true. Finally, use these insights to set yourself up for success. Build trust in your relationships by sharing your competence and demonstrating your sincerity.

If I can be of any assistance to you or to your network of friends, family or peers, please give me a call. I am happy to serve.


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